Usually on a Saturday (school day) afternoon in late October or early November

Sierramont Middle School

Fall Carnival Committee (including but not limited to Principal, VP-Admin, Liaison, Dean of Activity and his associates)

- BUSD: Superintendent, Assistant Superintendents, Business Services Director, Education Services Director and 3 middle school principals are invited

-BCS: All the Board Directors, Staffs, Teachers, Parents and Students

-Sierramont school's neighborhood

-Open to public

-Liaison called the BUSD before sending out the invitation letters.

-Liaison sent out the invitation letters to BUSD about 2 weeks before the Carnival (BUSD official's name list was provided by Principal )

-Liaison sent out the invitation letters to Sierramont neighborhood ( in 10/95, neighborhood invitation letters were given to Dean of Activity for hand delivery)

-Liaison called the local Chinese newspapers & fax the Carnival information to the reporters about 10 days before the Carnival. (Carnival information was provided by Dean of Activity)

Newspapers:

-Sing Tao Daily

Tel. (415) 872-2299 Fax.(415) 872-0185 Reporter: Mr. Tony Chang

-World Journal Daily News

Tel. (408) 727-9262 Fax.(408) 727-9280 Reporter: Ms. Chin-Lan Li

1. When calling the newspaper for the press release, in case you did not find Mr. Tony Chang or Ms. Li Chin-Lan, it's better to ask the reporter who answered the phone to help the press release (instead of waiting for Tony or Ms. Li to call you back.) Also, you might find it's easier to reach the reporters in the afternoon or evening during their normal working hours.